How do I know what’s going on?  By staying current and reading my trade and business magazines and google alerts.

I’m surprised by how many people haven’t used google alerts.  At a bare minimum, you should have an alert set up for your name so you know any posts about you on the internet.  The content can also be related to your clients or to information and articles that you would then want to share on your business or personal social media profiles.

Here is an example of an alert I received this morning:

example google alert

Step by step instructions on setting up google alerts is here

Personally, I have a separate email set up ONLY for google alerts but you can use any gmail address for this.

The publications I regularly read are:

Orlando Business Journal

Florida Trend

Commercial Investment Real Estate Magazine