Holiday Spending Trends, Winter Garden Ordinance, and Thanksgiving Travel Surge
📈 Monday Market Update #MMU | November 25, 2024 🏢✨
As Thanksgiving week arrives, we’re seeing key developments that could shape the commercial real estate (CRE) market in Orlando and beyond. From shifting holiday spending habits to new local ordinances and increased Thanksgiving travel, we have plenty to cover. This week’s update also includes a personal reflection from Amy Calandrino, tying into national trends. Let’s break down what it all means for CRE.
National Spotlight: Holiday Spending Trends for 2024
The 2024 holiday shopping season is shaping up to be a mixed bag for retailers and brands. According to Forbes, spending is expected to increase by only 2% compared to last year. While that’s still growth, it’s modest and reflects economic uncertainty and more cautious consumer behavior. Many shoppers are prioritizing deals and essential purchases, while luxury and discretionary items may see less activity.
Implications for Commercial Retail Spaces
For retail property owners and businesses in Orlando, this means adjusting strategies to attract budget-conscious consumers. Value-based retailers are likely to fare better, and e-commerce will continue to play a significant role. Hybrid shopping models, where consumers buy online but pick up in-store, remain popular, driving foot traffic to physical locations.
Supporting tenants by offering promotional assistance, enhancing curbside pickup options, and ensuring a pleasant in-store experience will be vital. At Beyond Commercial, we recommend preparing properties to accommodate these shifts in consumer behavior and help tenants maximize sales.
Key Takeaway: The 2024 holiday season may not be the retail windfall we’ve seen in past years, but there are still opportunities to capture consumer interest. Adaptability and strategic planning are crucial.
Local Update: Winter Garden’s New Ordinance on Late-Night Alcohol Sales
In local news, Winter Garden has approved a new ordinance limiting late-night alcohol sales, as detailed by Spectrum News 13. Bars, restaurants, and venues will now be required to stop serving alcohol at midnight. The ordinance aims to address noise complaints and safety concerns, but it may have economic implications for the nightlife businesses affected.
Impact on Winter Garden’s Commercial Real Estate
This new ordinance presents both challenges and opportunities for commercial property owners and tenants. Establishments that rely on late-night patrons might experience a decline in revenue, potentially affecting lease negotiations and property values. On the flip side, this change could make Winter Garden more attractive to families and businesses seeking a quieter, community-focused environment, boosting demand for daytime commerce and mixed-use spaces.
For property owners, now is a good time to engage with tenants and explore ways to adapt, such as offering incentives for earlier events or pivoting to more family-oriented business models.
Key Takeaway: The ordinance will shift the economic drivers in Winter Garden, so proactive planning and community engagement will be key to navigating these changes.
In the Office: Thanksgiving Travel and Reflections
Unlike previous years, Amy Calandrino, founder of Beyond Commercial, will be joining millions of Americans traveling over 50 miles for Thanksgiving. According to AAA’s forecast, more than 55 million people are expected to travel this holiday, reflecting a strong desire to reconnect with loved ones. This surge in holiday travel is a major boost for Orlando’s hospitality and tourism sector, which includes hotels, theme parks, and entertainment venues.
How This Connects to Orlando’s CRE Market
Amy’s own travel plans echo a broader trend that’s significant for the local economy. With so many travelers visiting Orlando, hospitality properties are gearing up for a major influx, presenting opportunities for short-term gains in the tourism and retail sectors. Property owners in hospitality should focus on optimizing guest experiences and capitalizing on increased demand during this busy season.
Personal Note from Amy: “This Thanksgiving, as I travel to spend time with family, I’m reminded of how important these connections are. The increase in travel is not just an economic boost but a testament to the resilience and love that keep us all going. At Beyond Commercial, we’re grateful for the community we’ve built and the opportunities to serve our clients.”
Final Thoughts
From cautious holiday spending to evolving local ordinances and increased travel, the holiday season brings both opportunities and challenges for Orlando’s commercial real estate market. At Beyond Commercial, we’re here to help you navigate these shifts and make strategic decisions that align with your business goals.
Wishing everyone a safe and happy Thanksgiving! For more insights or personalized advice, don’t hesitate to reach out.
- Amy Calandrino, CEO of Beyond Commercial